Feature Friday – MMA The Underground

This week’s feature Friday showcases one of our Sports Publishers: MMA The Underground!

WowYow’s LOOK Technology -a combination of computer vision software and visual ai seamlessly identified and connected items seen in the video to relevant content and commerce links.

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It’s pretty impressive if we must say but we may be a little biased so visit the link and experience it yourself.

For a quick LOOK check out some of the findings below.

  1. Joe Rogan

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2. Onnit Logo

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3.  The Onnit TShirt

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4. Pink Yoga Tank

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See, Play, Surf! Carpe Diego

Click to discover

Join the Rowlberto’s team as they explore their hometown in this epic surfing, snowboarding, and gambling adventure. Discover the spots the locals love and explore your interests as they appear on-screen.

Hint: Click the pier to be connected to real time surf conditions!

There’s never a dull moment in beautiful San Diego. Carpe Diego — Seize the Day!

Join the Haunted Hunt and Win!



We’ve got some spooky fun in store for you with Haunted Hunt, our “discover to enter” video give-away. Participating is easy, but the prize may scare you!

I scream, you scream, we all scream for Halloween!

Get ready for a Halloween adventure, WowYow-style, as you explore this month’s featured video and play our exclusive Haunted Hunt Game!

Click the yellow icon to explore the video and unlock the secrets inside. Be on the lookout for the WowYow Haunted Hunt entry form link. When you find it, complete the form and you’ll be entered into our drawing for a free copy of the Trick’r Treat film.

Celebrated as one of the Decade’s Top 20 Horror Films and rated a 5-star scare by Dread Central, Trick’r Treat follows the interwoven fates of small-town neighbors doomed to face the gruesome wrath of a mysterious, burlap sack-wearing trick-or-treater.

In the powered, behind-the-scenes video below, director Michael Dougherty gives us an insider’s look at the special effects, while we layer on the fun with a little game of “Hide and Seek.”

Some of the surprises to discover as you hunt:

  • The Haunted Hunt entry form!
  • Find where to get a “Sam” burlap mask of your own.
  • Discover the history of the Jack O’ Lantern.
  • Learn to make a Snickers bar at home.
  • Plus video tips, tricks, and more!


Too scared to press play? Here are the other ways to enter the drawing. Choose one or all four to increase your chances!

  1. Watch the video above and discover the Haunted Hunt entry form link.
  2. Like WowYow on Facebook and share this blog post with your friends.
  3. Follow @wowyow on Twitter and tweet a link to this blog.
  4. Leave a comment below.

Did you enjoy the video? Did you find the entry form? Let us know your thoughts and remember to comment, like, and share. We love to hear from you!


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Drum roll please…

Ladies and gentlemen, we are proud to unveil the newest release in the WowYow ecosystem: the WowConnect Publisher Plug-In for WordPress!

Yes, we know the name isn’t very exciting, but the tech is incredible.

We have introduced a totally new way for video professionals to profit from their skills and abilities, not just with future projects they will create, but on already-released past projects as well. Plus, this new revenue stream is RESIDUAL. It doesn’t end when the project is complete (like work-for-hire), but continues to generate revenue for the life of the video. As long as the plug-in is enabled, and your online video is being watched, it will continue to work for you.


Our friends at Rowlbertos Media have had great success with the new plug-in, so we’ve invited them to showcase their work and the plug-in in action. 

Instead of watching passively, viewers can explore what they see onscreen and discover more about the video. (Follow this link from a laptop, desktop, or android device and click on items that interest you while the video plays.)

One quick stop by their website (www.rowlbertos.com) and you’ll see that Rowlbertos is doing amazing and innovative work. The WowConnect WordPress Plug-in has given them a way, outside of YouTube, to engage their audience and tap into a previously nonexistent stream of residual revenue.

Traditionally, video professionals have generated money in two ways:

  1. Work for Hire (commercial work, event videography, etc)
  2. Selling/Fundraising (sponsorships, stock video, subscriptions)

Since the WowConnect plug-in monetizes what’s on screen, without requiring the content creators to have millions of views, plays, or subscribers, WowConnect users are able to quickly begin generating revenue from their existing video inventories.

Rowlbertos immediately recognized the value of WowYow as a monetization tool, jumped on board, and is seeing huge returns.

According to Rowlbertos project manager, Preston Roeschlein, “[WowYow] allows our viewers to directly engage with our content. This has exponentially increased our revenue streams in ways we never thought possible. Not only are we seeing a massive return on the content we create, but consumers feel more in control so we’ve also seen a spike in conversion!”


Their static content, although already exciting and engaging, is now supercharged. Instead of watching passively, viewers can explore what they see onscreen and discover more about the video they are watching. For Rowlbertos fans, this means learning more about the featured artists, getting connected to the latest music, and discovering the gear and wardrobe choices of their favorite bands.

“As content creators we are always looking for ways to increase interaction with video. Technology keeps advancing in all directions and there’s always a new way to engage with your audiences. We’re excited that WowYow tech being used in our videos will increase discovery and interaction for our fans. It allows us to keep an eye on what people are liking and what they are not so we can give them more of the good stuff! Also, making a chunk of change on content we’re already making doesn’t hurt either! ” Robert Knauf, COO of Rowlbertos Media.

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More and more videos are being powered with WowYow technology, so be sure to be on the lookout for videos with our icon in the top right corner.

The new plug-in will soon be available for download in the WordPress Plug-In Directory (https://wordpress.org/plugins/).

Publishers looking to better engage and monetize video assets should email sales@wowyow.com to learn more and get started.

First Date – Who Pays?


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Who should pay on the first date? The guy or the girl?

Does it depend on who does the asking? Is going Dutch always best?

What if there is a promise of after-dinner “reciprocity”?

If you’ve ever found yourself pondering these questions, today’s video is one you’ll want to share.

The highly dreaded and ever present first date awkwardness is captured so poignantly in this SingleDumb video that you’ll find yourself reaching for your wallet just to ease the pain.


Plus, while you watch Doug fail in every way possible, click around to discover the treasures we’ve hidden inside.

Here’s a freebie to get you started: click the receipt to unlock the article “Who Should Pay on the First Date? 18 Men and Women Sound Off.”

Enjoy your future first dates, and if you learn nothing else, go easy on the cheese tray.


Suicide Squad Trailer Unlocked


Discover the “story inside the story” as we take you deeper into the year’s hottest and most anticipated movie releases.

This week WowYow features Suicide Squad!

Simply hover over or tap anytime during the trailer to reveal the surprises inside.

How well do you know Harley Quinn? Have you ever wondered what book she’s reading in her prison cell or why she’s drinking from a tea cup? Ever thought about how she dyes her hair or where she gets those fuzzy, pink slippers? Wonder no more, Robin, WowYow is revealing the “secrets of the set.”


Hollywood loads their movie trailers with insiders, symbolism, easter eggs, and clues that will stump even the most savvy DC fans, and the Suicide Squad trailer is no exception. In fact, you could say the movie is riddled with secrets.

Go deeper with the characters (well, as deep as you’re willing to with this psychotic bunch), and learn the backstories, the symbolism of the tattoos, and more.

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Plus, discover Will Smith’s plan to get Deadshot a little bat action.


May the 4th be with you!


Yoda is 2 feet, 2 inches tall.

(Go ahead and Google it if you don’t believe us).

Yoda talks funny.


Yet that doesn’t stop him from being one of the most respected voices and pictures of wisdom in our culture today.

Our co-founder and Jedi Master of all things WowYow Adam Boskovich, quotes Yoda (a lot) and one saying in particular not only led to the creation of WowYow, but is the catalyst behind our movement to change the way video is experienced and marketed worldwide.

“Do or do not, there is no try.”

Today as you channel your inner Jedi, take time to dream and imagine your “perfect project.” Then decide to do it.

At WowYow, we hustle, taking on challenges as they come, and always growing, always learning, always DOING, because that is who we are: innovators and world changers.

Whether you feel like a Padawan or a Jedi Master, you are a CREATOR just like us, and the force is strong with you.

May the 4th be with you.

Unless you’re a Sith. Then, I guess, it’s just another day.