See, Play, Surf! Carpe Diego

Click to discover

Join the Rowlberto’s team as they explore their hometown in this epic surfing, snowboarding, and gambling adventure. Discover the spots the locals love and explore your interests as they appear on-screen.

Hint: Click the pier to be connected to real time surf conditions!

There’s never a dull moment in beautiful San Diego. Carpe Diego — Seize the Day!

Join the Haunted Hunt and Win!



We’ve got some spooky fun in store for you with Haunted Hunt, our “discover to enter” video give-away. Participating is easy, but the prize may scare you!

I scream, you scream, we all scream for Halloween!

Get ready for a Halloween adventure, WowYow-style, as you explore this month’s featured video and play our exclusive Haunted Hunt Game!

Click the yellow icon to explore the video and unlock the secrets inside. Be on the lookout for the WowYow Haunted Hunt entry form link. When you find it, complete the form and you’ll be entered into our drawing for a free copy of the Trick’r Treat film.

Celebrated as one of the Decade’s Top 20 Horror Films and rated a 5-star scare by Dread Central, Trick’r Treat follows the interwoven fates of small-town neighbors doomed to face the gruesome wrath of a mysterious, burlap sack-wearing trick-or-treater.

In the powered, behind-the-scenes video below, director Michael Dougherty gives us an insider’s look at the special effects, while we layer on the fun with a little game of “Hide and Seek.”

Some of the surprises to discover as you hunt:

  • The Haunted Hunt entry form!
  • Find where to get a “Sam” burlap mask of your own.
  • Discover the history of the Jack O’ Lantern.
  • Learn to make a Snickers bar at home.
  • Plus video tips, tricks, and more!


Too scared to press play? Here are the other ways to enter the drawing. Choose one or all four to increase your chances!

  1. Watch the video above and discover the Haunted Hunt entry form link.
  2. Like WowYow on Facebook and share this blog post with your friends.
  3. Follow @wowyow on Twitter and tweet a link to this blog.
  4. Leave a comment below.

Did you enjoy the video? Did you find the entry form? Let us know your thoughts and remember to comment, like, and share. We love to hear from you!

First Date – Who Pays?


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Who should pay on the first date? The guy or the girl?

Does it depend on who does the asking? Is going Dutch always best?

What if there is a promise of after-dinner “reciprocity”?

If you’ve ever found yourself pondering these questions, today’s video is one you’ll want to share.

The highly dreaded and ever present first date awkwardness is captured so poignantly in this SingleDumb video that you’ll find yourself reaching for your wallet just to ease the pain.


Plus, while you watch Doug fail in every way possible, click around to discover the treasures we’ve hidden inside.

Here’s a freebie to get you started: click the receipt to unlock the article “Who Should Pay on the First Date? 18 Men and Women Sound Off.”

Enjoy your future first dates, and if you learn nothing else, go easy on the cheese tray.


Suicide Squad Trailer Unlocked


Discover the “story inside the story” as we take you deeper into the year’s hottest and most anticipated movie releases.

This week WowYow features Suicide Squad!

Simply hover over or tap anytime during the trailer to reveal the surprises inside.

How well do you know Harley Quinn? Have you ever wondered what book she’s reading in her prison cell or why she’s drinking from a tea cup? Ever thought about how she dyes her hair or where she gets those fuzzy, pink slippers? Wonder no more, Robin, WowYow is revealing the “secrets of the set.”


Hollywood loads their movie trailers with insiders, symbolism, easter eggs, and clues that will stump even the most savvy DC fans, and the Suicide Squad trailer is no exception. In fact, you could say the movie is riddled with secrets.

Go deeper with the characters (well, as deep as you’re willing to with this psychotic bunch), and learn the backstories, the symbolism of the tattoos, and more.

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Plus, discover Will Smith’s plan to get Deadshot a little bat action.


May the 4th be with you!


Yoda is 2 feet, 2 inches tall.

(Go ahead and Google it if you don’t believe us).

Yoda talks funny.


Yet that doesn’t stop him from being one of the most respected voices and pictures of wisdom in our culture today.

Our co-founder and Jedi Master of all things WowYow Adam Boskovich, quotes Yoda (a lot) and one saying in particular not only led to the creation of WowYow, but is the catalyst behind our movement to change the way video is experienced and marketed worldwide.

“Do or do not, there is no try.”

Today as you channel your inner Jedi, take time to dream and imagine your “perfect project.” Then decide to do it.

At WowYow, we hustle, taking on challenges as they come, and always growing, always learning, always DOING, because that is who we are: innovators and world changers.

Whether you feel like a Padawan or a Jedi Master, you are a CREATOR just like us, and the force is strong with you.

May the 4th be with you.

Unless you’re a Sith. Then, I guess, it’s just another day.

Fun Fact Friday ft. The Fratellis


1. The Red Trolley Show is a music video series produced by  Rowlbertos Media, where they capture iconic bands performing acoustically on the infamous San Diego Red trolleys.

2. The name ‘Fratelli’ is an abstract noun of Scottish-Italian  decent for “to push on, and improve, with unstoppable enthusiasm, to ever greater heights.”

3. Each Taylor bag is made of the highest quality, toughest materials with rolled, double-stitched seems and reinforced stress points. Yeah, thats quality right there.

4. Ray-Ban Original Wayfarer Classics are the most recognizable style in the history of sunglasses. Since its initial design in 1952, Wayfarer Classics gained popularity among celebrities, musicians, artists and those with an impeccable fashion sense.

5. The Fratelli’s hit song “Impostors (Little By Little) was originally named “All the Live Long Day”

Discover the fun for yourself, Click/Tap various interests throughout the video below.



WowYow Launches WowConnect

WowYow has a simple mission; it is to simplify commerce for viewers by connecting video content to commerce via interactive video functionality. This year it’s all about original and 3rd party video content. “WowConnect has been our dream since the beginning,” says CEO Adam Boskovich. Upon click, WowConnect connects items seen on screen to the WowYow Ad Feed, and links it directly to the advertisers who sell those items.

In recent months, advertisers have begun to place a high priority on creating visually appealing ads that generate higher engagement through the use of interactive features. Just last month, YouTube released a TrueView Click to Shop function for Advertisers who are Google Merchant Members. While these features are being used to create more interactive pre-rolls and content through the use of their information cards, WowYow’s WowConnect is taking the interactive features to a whole new level. Viewers will not be limited to a few items; alternatively, they will have access to all of the objects featured in and throughout the video.

YouTube’s Click to Shop

In an article from May 21 of this year, AdAge writer, Tim Peterson wrote, “last year eMarketer estimated that 59% of the $50 billion U.S. brands funneled into digital advertising were used for direct-response campaigns that are designed to get someone to do more than just observe an ad, such as clicking through to an advertiser’s site and buying something.”

The opportunities are limitless. For example: each month millions of viewers are watching popular content creator’s such as Michelle Phan. Phan, who is a YouTube sensation offers tips on various items ranging from clothes to skincare, while also offering the best advice on how to dress for specific occasions. Providing a non-intrusive way to shop content and connect to commerce can be a huge success for all parties involved (advertisers, publishers, content creators).

In 2014, WowYow focused its efforts on Advertiser content by powering Ad campaigns and short clips for some of the worlds leading brands.

WowConnectWowConnect allows brands and advertisers the ability to attach themselves to some of the most compelling and exciting content on the web. Much like Google’s adsense has accomplished for Search, WowConnect will do the same through Vindex for Video.

To see WowConnect in action, engage with the “Entourage” trailer below. Click/Tap on anything from shirts, suits, pants, and other items throughout.


2015 is shaping out to be a great year, and as we partner with some of the leading publisher houses we will be able to connect some of the webs most popular video content to the products and services that appear on screen.

Stay tuned for more updates from the WowYow team.